WEBINAR | July 12, 2018 | 3:00 PM EDT
Over the last 10 years, overall discount rates have increased from 38% to 49% for new freshmen at independent colleges.
Changing demographics (population and income) have pushed schools to expand their recruitment geography, spurring pricing competition among schools and redefining a prospective student’s expectations on scholarships.
That trend has created an entitlement among first-time students: 88.2% receive an institutional grant.
The strategies and playbooks that were once the cornerstones of prior success may not be enough in today’s world.
Guest speaker, Dr. Wendy Lin-Cook, Associate Provost, Enrollment Management and Academic Services at New Jersey Institute of Technology, will discuss how she has used advanced analytics as part of her overall financial aid strategy.
From start to finish in the enrollment lifecycle, Othot’s platform shows you which individual students to focus on so you can maximize your recruiting and marketing resources; meet your enrollment targets with the best-fit students; and shape your incoming class to meet institutional goals.
Othot is unique in its use of engineered data and advanced analytic engines. In a head-to-head comparison, Othot produced results 51x more accurate than a leading competitor
Othot’s platform lets you run What If? scenarios to see which actions will have the greatest impact on a student. You’ll know which students to offer financial aid to and how much to offer and who to subsidize for visits.